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CZECH INNOVATION EXPO - A Creative Technological Masterpiece

After more than a year of travelling the world, Czech Innovation Expo (CIE) is now coming to London. This unique exhibition, which uses modern digital technologies, provides a retrospective of the hundred-year-old history of the Czech Republic in the areas of science, research and innovation as well as it unveils future trends of digital technologies. It is not an accident that the Czech Centre London brings the project to the British audience at the time when Czechs are celebrating their 30th anniversary of the Velvet revolution. After-efects of which also contributed to the rapid evolvement of the new Czech start-up scene.

30 September - 28 October 2019
Private View: 27 September, 6.30pm
Vitrinka Gallery, Czech Centre London
30 Kensington Palace Gardens, London, W8 4QY
Exhibition: Mon - Fri - 10am-6pm, free entry 
#Czechdesign @CzechCentreLnd  #CIE

The interactive exhibition uses cutting-edge technology and brings back the centuries-old history of the Czech Republic in science, research and innovation while revealing the technological trends of the future. It creates a whole new dimension for inspirational learning and education through its interactivity and processing as lots of scientific discoveries have had an impact on the lives of millions of people around the world. Prominent Czech scientists such as the inventors of the contact lens and HIV drug treatment are presented in the exhibition alongside the representatives of the latest innovations in digital technology and medicine.

The uniqueness of this exhibition is based on the interconnection of the interactive audio-visual art, design and digital augmented reality technology. A long wall full of pictograms and a smart phone or a tablet is all you need - visitors enter seemingly empty space with abstract symbols on the walls, download the CIE AR iOS or an Android application to their smart devices, and then just explore and discover a variety of stories and information about a scientific discovery or an innovation. When the device is pointed at a particular symbol on the wall, the story unfolds on their screens.

"The uniqueness of the project is based on the experience of visitors, who, thanks to the modern digital technologies, become an integral part of interactive stories. They have the opportunity to travel in time through the augmented reality, meet with the most important scientists and innovators of our century-old history and at the same time discover the endless possibilities of the digital and creative potential and development in the Czech Republic," says the director of the Czech Centre London Premysl Pela.

Czech Innovation Expo had its world premiere in Berlin (Czech Innovation Festival), followed by its first launch in the Czech Republic at the International Engineering Fair in Brno. It then travelled to the prestigious Lujiazui Harbor City for a Chinese Business Forum. The next launch of the CIE took place at the world-renowned Innovation and Technology Institution Miraikan in Tokyo, where it was seen by 50 000 people and later also in Madrid, Munich, Rome and Athens. The CIE project was also nominated for the prestigious Czech Grand Design Award.

More information: www.czechcentre.org.uk
For images and other press enquiries please contact:
Tereza Matysová - comms@czechcentre.org.uk, 07768 935 361
Twitter: twitter.com/CzechCentreLnd 
Facebook: www.facebook.com/londonczechcentre 
Instagram: www.instagram.com/czechcentrelondon

The Czech Centre's mission is to actively promote the Czech Republic in the UK. Our programme covers visual and performing arts, film, literature, music, architecture, design & fashion, science and innovation. As well as hosting our own events, the Czech Centre offers support for other groups organizing Czech related initiatives in the UK. We also seek to further enhance cultural and professional relationships between the UK and the Czech Republic through curatorial visits, media tours and artistic residencies; initiating and fostering creative dialogue among artists, scholars, scientists & innovators. The Czech Centre London opened in 1993 and is part of a worldwide network of 24 Czech Centres operating in 21 countries and on three continents. The Czech Centre is a member of EUNIC.



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