Česká centra, Czech Centres

Česká centra / Czech centres - logo


19 Aug 2005 00:00 - 28 Oct 2005 00:00

Czech Dream

A provocative and highly entertaining documentary about the media, marketing and the urge to shop and consume.


19 Aug Watershed Bristol

26 Aug Pictureville Bradford, Duke Of York's Brighton

2 Sep Ritzy Brixton, Filmhouse Edinburgh, Fact Liverpool

9 Sep Film Theatre Ipswich (3 days)

16 Sept Arts Centre Aberystwyth (1 day), McRoberts Arts Stirling (2 days), Trinity Tunbridge Wells (1 day)

23 Sep Arts Centre Plymouth

30 Sep QFT Belfast

7 Oct Chapter Cardiff

28 Oct Theatr Clwyd (1 day)



With the trend for hypermarkets sweeping the Czech Republic, film students Vit Klusak and Filip Remunda created a huge advertising campaign for a fake one, complete with brand philosophy, special promotional offers, jingles and a website.


In reality, all that exists is the façade of such a store, situated on a plot of open land.


Can their thoroughly crafted hoax lure a public already well-served by such establishments?


Watch, learn and be amazed, as these two Czech dreamers deliver a timely lesson on the power of media manipulation and the limits — or lack thereof — of our materialistic hunger.



A Soda Pictures Release



Czech Dream website


30 Kensington Palace Gardens
W8 4QY London
United Kingdom


From: 19 Aug 2005 00:00
To: 28 Oct 2005 00:00


Soda Pictures

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