8 Jul 2005 00:00 - 13 Jul 2005 00:00
A provocative and highly entertaining documentary about the media, marketing and the urge to shop and consume.
With the trend for hypermarkets sweeping the Czech Republic, film students Vit Klusak and Filip Remunda created a huge advertising campaign for a fake one, complete with brand philosophy, special promotional offers, jingles and a website.
In reality, all that exists is the façade of such a store, situated on a plot of open land.
Can their thoroughly crafted hoax lure a public already well-served by such establishments?
Watch, learn and be amazed, as these two Czech dreamers deliver a timely lesson on the power of media manipulation and the limits — or lack thereof — of our materialistic hunger.
A Soda Pictures Release
116 Long Acre
WC2E 9PA London
From: 8 Jul 2005 00:00
To: 13 Jul 2005 00:00