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12 Feb 2018 - 18 Mar 2018

Czechia Now!

Developed by fashion designer Kateřina Plamitzerová, fashion photographer Michaela Čejková and garden architect Lucie Králíková, Czechia Now! is a multifaceted fashion and photography exhibition resulting from an unconventional research trip around the Czech Republic.

“We travel through the Czech Republic, passing through rural and urban areas, towns and remote villages. We watch the local people and their way of dressing. We observe squares, we wait until the shift finishes in a factory, we visit pubs. It is our personal anthropological research. We try to answer a number of questions: 

Do people go to certain places dressed in a similar way?
What influences these similarities?
Based on these similarities, could we create contemporary costumes for certain urban and rural areas?”

The Czechia Now! exhibition in London has been specifically designed for the gallery of the Czech Centre and presents a collection of clothes, photographs, videos and objects taken from exhibitions around Bohemia, Moravia and Silesia. The clothes reflect the contemporary reality of a particular place and its inhabitants and this innovative exhibition, which combines fashion with audiovisual and ethnographic travel recordings, presents an unpretentious, yet affectionate, view of the Czech Republic of today. Czechia Now! represents both an ode and an ironic look in one. 

The first areas to be explored were Ostrava, Třinec, Sušice a Šluknov. However, Czechia Now! is a long-term project, which aims to gradually map our whole country and give an insight into the Czech Republic of today. 


Kateřina Plamitzerová
Kateřina Plamitzerová is a fashion designer based in Prague. In 2016 she graduated from the Fashion and Footwear Studio led by Liběna Rochová at the Academy of Arts, Architecture and Design in Prague. She was nominated for the Fashion Designer of the Year at the Czech Grand Design Awards for her Nihon Lobendau Diploma Collection. Kateřina is known for using drapery, bows and statuesque features in her designs.

Michaela Karásek Čejková
Michaela Karásek Čejková is a photographer based in Prague who has mainly specialized in fashion and portrait photography. She is also a big fan of the classic hand-made collage. In 2015 she finished MA studies at the Department of Photography of FAMU (the Film and TV School at the Academy of Performing Arts) in Prague. During her studies she undertook a study internship at the Aalto School of Art, Design and Architecture in Helsinki, Finland (2012) and also a work internship at Alla Carta Magazine, in, Milan Italy (2014). She now works as a freelance photographer.

Lucie Králíková
Lucie Králíková is a landscape architect  from Brno. Together with architect Klára Zahradníčková Lucie founded the organic floristry Efemér. They believe in ecological agriculture and working with local growers and offer an alternative to the modern floral industry. They choose flowers according to the seasons, revive rituals and traditions connected with flowers and use flowers growing in “wild“ suburban areas.

Exhibition dates: 12 February - 18 March 2018
Private view: 9 February, 6.30 pm 

Opening times: Mon-Fri: 10 am – 6 pm
Address: Czech Centre London, 30 Kensington Palace Gardens, W84QY, London

Supported by the Ministry of Culture of the Czech Republic 

Kateřina Plamitzerová

Photo: Michaela Karásek Čejková (Something Unreal in Real World, Sofya Samareva, 2017)


Czechia at Designblok Prague



30 Kensington Palace Gardens
W8 4QY London
United Kingdom


From: 12 Feb 2018
To: 18 Mar 2018


Czech Centre

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